Around Brimfield: Meet Brimfield's new ornament business

Those driving through the recently renovated Brimfield Plaza may have noticed a storefront’s windows filled with festive Christmas trees adorned with beautiful Hallmark ornaments.

Not to be confused with a Hallmark card shop, The Ornament Factory is not affiliated with the chain of Hallmark stores but instead is a unique, privately owned business that sells Hallmark ornaments dated from 1973 through 2025. And while it is the newest store in the plaza, it is not a new business: The Ornament Factory is a thriving online store that has been operating out of a home in Brimfield for 20 years. With an inventory of over 16,000 ornaments, additional space was much needed, so moving to the plaza made perfect sense.